How to Start a TikTok Shop: Complete Guide for 2024

Most people see TikTok as a place to share funny dances and short videos. However, it is much more than that, particularly in the e-commerce sector. The launch of the TikTok Shop Official Portal has simplified online sales.

In this article, I will guide you through the steps of creating your own TikTok shop.

The best thing is that setting up your shop (and selling products) is simpler than doing that viral dance you have been practicing in front of your mirror!

Key Steps for Creating a TikTok Shop

Here are the steps for creating a TikTok shop.

Set up your TikTok seller account

Visit the TikTok Seller Center a website.

Choose the portal where you wish to log in.

Next, enter some essential business information.

You must provide an official document to verify your identity.

When you are ready, give TikTok some time to review your application.

It could take up to 48 hours.

Your Tiktok Seller Central

While waiting for approval, you can still browse your TikTok seller dashboard.

The most important section might be the order management area.

In this section, you will eventually establish product discounts, make offers, generate coupons, and change shipping charge discounts.

The promotions tab allows you to perform all of this (and more).

You can also run advertisements from the TikTok seller central dashboard.

This might be an effective strategy to attract customers to your business.

You can also create the campaigns you want to run in your shop.

Link your TikTok Business Account

Okay, it is time to connect the dots and link your TikTok business account to your shop.

First, make sure your TikTok account is set to public.

It also has to be a TikTok business account.

This won’t work if you have a personal account.

To sell on TikTok, you must first set up a business account.

Here are some official TikTok stats to help you decide whether upgrading your account is the best choice.

When you are ready, connect your account using the “Linked TikTok accounts” option on your seller dashboard.

Simply scan the QR code and you are set to go.

Want to take it a step further?

You may also integrate your TikTok Shop with e-commerce platforms such as Shopify or WooCommerce.

Once you are up and running, this step will make it much easier to manage your inventory and orders.

Additional TikTok Store Considerations

There are a few other things to consider before launching your TikTok shop.

First, let us discuss shipping.

TikTok has a strict policy: pending orders must be shipped within three days.

If you break these regulations a few times, your shop’s reputation will suffer.

Also, keep an eye on your shop’s health.

You do not want your shop’s health to decline without you being involved.

As soon as you notice a change in your shop’s health, you should take immediate action to correct the condition.

Let us now consider getting paid.

Do not expect to see the money instantly away.

Payouts are typically released 15 days following delivery.

You might wish to preserve a small cushion in your budget to help you through.

Another heads-up: TikTok’s support for store owners is not always the strongest.

You should prepare your own customer service strategy.

Consider how you will manage any questions, problems, or issues that arise.

Being prepared can save you a lot of trouble down the line.

I would recommend creating templates for the most typical inquiries you receive.

This way, you will not have to type a response every time you receive a question.

Instead, you can copy and paste the templated response, make a few minor adjustments, and click submit.

Staying on top of these minor matters can make a big difference in how efficiently your TikTok shop works.

Overall:

• Keep the shipping speedy.
• Be patient with payouts and give excellent customer service.
• With these basics covered, you will be well-prepared to make the most of your TikTok shop journey.

Conclusion

Setting up your TikTok Seller Account correctly means you are well on your approach to reaching TikTok’s large and engaged audience.

Remember, the consumer is the most important component of creating a successful internet business.

It is no different when starting a TikTok shop.

Always strive to deliver the best possible experience, and you will attract both new and repeat consumers who want to do business with you.