How to Make Money From TikTok in 2024 (12 Simple Ways)
TikTok has approximately 1.5 billion monthly users, making it one of the top social media platforms for building an audience.
Furthermore, its Creator Fund and other monetization features offer a variety of ways to generate revenue directly through your TikTok account.
In fact, some of the platform’s top users earn millions of dollars from their TikTok presence.
Throughout this article, we will go over 12 different ways to start making money online—all with TikTok. Learn how to make money on TikTok, including sponsorships, selling your own products, introducing a friend, and generating premium content.
Take it from me: I have 43k TikTok followers, almost 127k on YouTube, and 10k on Instagram. In addition, I have personally tested several of the monetization tactics described in this post.
Are you ready to start generating money on TikTok today?
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How to earn money on TikTok: 12 ways
Let us talk about the best ways to make money on TikTok. Keep in mind that how much money you make is determined by a number of things (which I will cover below).
1. Join TikTok’s Creator Fund.
TikTok’s Creator Fund is a program designed to support and reward inventive creators on the network. Launched in 2020, this program was a wise move by the app to establish itself as a go-to platform for user-generated content.
TikTok Creator Fund does not rely on advertisements like other platforms. Instead, as your channel and content expand, so does your fund amount. It also depends on things such as views from authentic accounts, the location of your readers, and so on.
Furthermore, because TikTok content engagement is dynamic and varies on a daily basis, your funds will fluctuate.
To join the program, you must meet the following requirements:
- You should be 18 or older.
- Have a minimum of 10,000 real followers.
- Get at least 100,000 genuine video views in the last 30 days.
- Located in the US, UK, Germany, Italy, France, and Spain.
- You must publish original content that complies with TikTok’s community guidelines.
- Need a Pro or Creator account
To qualify for the Creator Fund program, you must have a personal/creator account; commercial accounts are ineligible.
To apply for the program, press the hamburger menu in the top right corner of your TikTok profile and then select Creator tools. The Creator Fund and your Creator Fund dashboard are located under the Creator Next section.
If you received a payout, it would appear in your Creator Fund Dashboard approximately three days after your video views were accrued, and you may transfer your funds ($10 minimum) to PayPal or Zelle 30 days after the month ended.
TikTok Creator Fund earnings vary. Some creators, such as @theajbaron, claim to make good money.
Despite the issues around the program, some TikTokers have a different perspective. For example, Anika, a TikTok creator with over six million views and a million likes, only made around $200 in five months.
The TikTok Creator Fund, like other money-making apps, may enable you earn enough money to splurge on Christmas gifts, but it will scarcely make a dent in your student debt.
That is not to say you can not make a lot of money using TikTok. You very certainly can. You may collaborate with sponsors, promote brands, get virtual gifts, and more. This moves us to the following point.
2. Accept donations for your live streams
Receiving donations from your followers/viewers is only one of the many methods to generate money on TikTok. It works similarly to Twitch, with your fans donating money to show their appreciation for your live stream.
As a creator, you can enable Live Gifting while live broadcasting on TikTok, be awarded in real time, and cash out your prizes using PayPal.
But there is a slight twist here.
Instead of cash, TikTok offers multiple in-app coins that viewers must purchase before gifting them to their favorite influencers.
They can purchase the coins from the Settings >> Balance >> Recharge page and then exchange them for virtual rewards.
Every prize comes with a variety of interesting options. They also have varying values and require differed numbers of coins. It should be noted that these awards can only be sent or received by users aged 18 (or the age of majority in your area) or older.
Viewers can now send stickers directly during the live stream without buying coins.
Now, if your viewers enjoy your content, they can begin sending you presents throughout your LIVE broadcast. The gifts will appear on your screen for everyone to see.
It is good to have someone send you a message recognizing your hard work, no matter how tiny the present may be.
Remember to provide a shout-out whenever you receive a present so that you can discuss it with your audience. If your supporters feel appreciated for their gesture, they are more likely to share the word, which will help you gain fame.
Even a simple, heartfelt “Thank you!” is sufficient.
At the end of your stream, you will see the total amount of presents you have received. You can simply view your balance under the “Balance” part of your account settings page.
You will be given “Diamonds” (virtual credit) in exchange for the gifts dependent on your popularity. They will also consider the quantity and variety of gifts. A diamond typically represents half of a coin.
Finally, as a creator, you can exchange your Diamonds for actual money. At first look, it may not appear to be a large sum. The more donors you have, the more presents you will receive.
3. Collaborate with sponsors and brands.
Because of its popularity, brands and advertisers are prepared to pay top dollar to creators to promote their products on TikTok.
Most brands contact creators through their agency, especially if the creator has already gone viral on TikTok.
However, there is one way for creators to earn money directly from advertisers: through TikTok Creator Marketplace.
TikTok is the only social network with a built-in program for content creators.
TikTok’s Creator Marketplace is an official platform for collaboration between brands and creators. It enables unique content creators to collaborate with marketers for sponsored marketing.
You increase brand awareness and attract buyers by mentioning or showing the product in your video. Then you are paid in exchange for sharing sponsored content.
Brands can use the Creator Marketplace to search for creators and view their profile, follower count, audience demographics, key engagement metrics, and other information.
Unfortunately, creators have no option to look for partnerships. Brands can only find your account through the marketplace.
However, before collaborating with brands, you must achieve specific eligibility requirements. You also need to switch to a Creator account.
Once you have met all of these requirements, TikTok will welcome you to join or apply.
After joining the Creator Marketplace, go to your settings and select “Creator Tools,” then “TikTok Creator Marketplace.” This is where you may update your creator profile. you attract the attention of sponsors, make sure you change your profile and set up your sponsored video fee.
Once you become popular, you can make a lot of money from your content.
It is difficult to predict potential earnings, but popular creators typically earn between $500 and $20,000 every video.
However, please keep in mind that TikTok does not let you to accept payments from brands via its platform. You must arrange for payments directly from the brands.
Once you reach a particular level, it is not the only platform where you can make money. Some of the most well-known TikTok stars are all over the internet, promoting products and deals on Instagram.
4. Manage Influencers
TikTok is one of the fastest growing channels for influencers. And there are many influencers out there that are prepared to provide high-quality content regarding brands.
However, not everyone wants to go viral on the internet. You may be camera-shy or simply concerned about the attention that comes with being famous. If this is you, you can make money by managing influencer marketing.
One of the most successful strategies is to act as a go-between for brands and influencers. Your role will be to manage the relationships between brands and influencers, just like brokers or agents do.
You will be responsible for all agreements, activities, transactions, negotiations, and payouts. You will also need to ensure that everyone fulfills their responsibilities under the contract.
Your role is to handle all of these things smoothly. Finally, collect a service fee for the deals you organize between creators and brands.
Aside from that, you may launch your own TikTok agency and assist creators design their careers. As an agency, you will also manage your performers’ public profiles and personas, as well as their reputation.
Here’s how to launch your own influencer agency:
Plan and build your website
To establish themselves in the field, first create a company plan and a website. Your website should be both professional and modern. After all, the influencer marketing industry is nothing if not trendy.
It should also define the kind of influencers with which you collaborate and what you have planned for both producers and companies.
Most importantly, get official approval to establish your agency to preserve your privacy and legal rights.
Scout influencers in various niches
After you have legalized your agency, it is time to find influencers in various niches. The reason you need creators from various industries is to cater to different brands. Most brands will automatically choose creators inside their key demographics.
For example, if a sports brand approaches you, they will prefer to collaborate with someone influencer in the fitness or sports niche.
Fortunately, TikTok influencer search tools allow you to find influencers in a variety of topics.
Consider Influence Grid, for example. The tool allows you to explore different performances based on their country, topic, niche, engagement rate, follower count, average video views, and so on.
TikTok’s in-app assistance, TikTok Creator Marketplace, is also an excellent resource for finding related producers. Finally, you might wish to create a list of influencers with specific niches on your website.
Here is an example from an influencer website.
You may not be able to identify celebs and A-list influencers right away. So, start by engaging with micro-influencers to help them establish their careers and go viral on TikTok.
As you gain more experience and establish a portfolio, you will be able to expand your network and reach.
5. Sell your own products.
You may make money from your TikTok channel by selling your products directly through the site. TikTok Shop allows you to tag your products in both feed videos and live streams to encourage purchases.
Promote your e-commerce products directly on TikTok to begin making more revenue for your business and TikTok profile. Create TikTok videos highlighting the benefits of your products. This can also be a successful way to sell merchandise to your fans.
You can create a TikTok Shop using both a creator and business account, making it available to all TikTok users. Again, go to your Creator tools to set this up. List all of your products so that visitors to your profile may simply find them using the Shop link in your bio. Furthermore, you can connect to any products mentioned in your videos, making it simple for your viewers to make a purchase.
Here’s an example of how your TikTok Shop might look:
6. Increase and sell TikTok accounts
Flipping social media accounts is not a new strategy to earn money.
Many individuals already do that on social media platforms such as YouTube, Instagram, Twitter, and Snapchat.
You must first establish a TikTok account by gathering TikTok followers and encourage continuous participation. Once you reach a certain number, you can contact brands and individuals that may require a profile in that field.
I recommend focusing your account on a single topic, as they are easier to sell. This allows marketers that are unwilling to build their profile from the ground up to effortlessly take over your account. And their viewers may not even notice the takeover.
For example, if you create a fashion-focused profile, any fashion-related brand may purchase it from you. As an extra bonus, advertising for specialist profiles is simpler than for generic profiles that only include dances and skits.
Brands or individuals looking for specialty profiles would naturally search for specific keywords, which may lead them to your page.
You may also create a website to promote your profiles and connect with potential customers, or sell them on third-party marketplaces such as Fameswap.
Here are some of the TikTok profiles for sale.
After a bit of research, you will be able to calculate the approximate selling price based on the amount of followers. Naturally, the larger your following, the more you can earn.
Keep in mind, however, that the price is affected by more than just the number of followers.
While no official information is available, here’s how you can create flipping TikTok profiles:
- For 1-13k followers, the price tag is around $100.
- For 13-50k followers, the value is between $100-$500.
- 50-100k = ~ $500-$1000
- 100-500k = ~ $1k-5k
- 500k-1M+ = ~ $1k-30k
7. Begin your own musical or artistic career
If you want to show your skill and get the attention of a reputable talent agency, TikTok is the place to go.
Social media can be an opening to massive international fame and renown.
Think about Addison Rae.
She has performed well on all other platforms, even better than TikTok, and is now a household name in the United States. The influencer was also invited by popular talk show host Jimmy Fallon, and she recently got her own Netflix show.
Not only that, but her freshly released single peaked at #10 on Spotify’s most recent New Music Friday and Pop Rising playlists. According to Forbes, she earns approximately $5 million each year.
And she is not alone.
TikTok has been responsible for many teen success stories, including Addison’s.
The growth possible for social media platforms such as TikTok is amazing, and TikTok can help you establish whatever career you want—cooking or baking, singing, acting, comedy, and so on.
With TikTok, your content could be seen by a producer or someone equally significant, who could help you land a life-changing job.
While being spotted by a well-known person is fantastic, it is not required to succeed on TikTok. You can become renowned and start earning on your own.
Begin by going viral on TikTok, then plan your move to other platforms such as YouTube or Instagram. You can then begin posting content on various platforms, expanding your audience and money streams even further.
With that, you will have three key components for becoming a famous artist: a relevant audience base, digital publication outlets, and a consistent money source.
8. Earn money using affiliate programs.
Affiliate marketing is a method in which you promote brands’ products and services in exchange for a commission if someone signs up or makes a purchase. Most of the time, the commission is monetary, calculated as a percentage of the cost. Other times, it could be money off your next purchase or a free month on your membership.
Begin with businesses you already enjoy to make promoting their items easier. To locate businesses with which you want to work, look at their website’s bottom. Sign up for their affiliate program to receive a unique link.
See how @rachel_meaders promotes Amazon Associate products in her postings. She highlights her link in her bio and directs readers to certain hashtag feeds to help promote the content.
You can then make TikTok content that promotes their products and/or services, including your affiliate link in your profile bio. You can use a link-in-bio tool like Linktree to construct a landing page that promotes numerous affiliate links at the same time.
Every time someone makes a purchase, you will get a commission. Commissions might range from 10-20%+ on each purchase. The more views your videos receive, the more money you can make from affiliate marketing.
9. Be a TikTok consultant
If you have had success developing a TikTok presence, why not share your knowledge and experience? Naturally, there will be a cost. Create your own TikTok consultancy, providing strategic advice and insights into how businesses and other creators may create engaging content that helps them establish an audience and earn money.
Create a website with information about your consulting services so that interested brands and artists may easily contact you. Then, use your TikTok account to market your services and outcomes through videos.
The services you can provide include:
- Strategy building
- Coaching
- Video creation
- Video/profile optimization
- Video ideation
Essentially, the world is your oyster. Anything you have experience with can be benefited as a service offering to generate additional revenue through TikTok consultancy.
10. Offer exclusive content
TikTok launched a new feature in June 2023 called TikTok Series, which allows users to create premium content behind a paywall. Your series can cost anywhere from $0.99 to $189.99 and consist of up to 80 videos, each lasting up to 20 minutes.
Use your premium series to provide useful (e.g., coaching content) or entertaining stuff, similar to a television series.
You can even set up multiple Series, resulting in extra revenue streams from premium content. Set your pricing point based on what you believe the content is worth, and begin promoting.
11. Refer your friends.
TikTok also provides a referral bonus for inviting friends to open new accounts on the app. It is similar to a TikTok affiliate program in that you will receive a unique link for sharing to friends that they may use to sign up.
Remember that in order to be eligible for the bonus, any individuals you mention must have never downloaded the TikTok app or registered an account before. Some countries allow users to invite up to 100 new users each day, while others have no limit.
12. Collect Tips
Last but not least, enable the ability to collect tips. You can find this under Creator tools > Creator Next. Tap the Tips option to enable the ability to collect tips from your followers. Keep in mind that this feature requires at least 100,000 followers.
When you turn it on, a “Tips” link will appear in your profile. Users can tap it to see previous tips and leave their own. Building a dedicated and engaged audience increases your chances of receiving tips. You may also include a call to action encouraging viewers to offer feedback if they enjoyed your material.
The importance of being honest
Despite the fact that TikTok provides several income opportunities, it is best to be real and engage with your audience over time. You can not use TikTok to make money unless you have a dedicated audience who connects with you.
This means connecting with your audience by commenting on their videos, sending hearts, following them back, and remaining active on TikTok every day.
Authenticity is not only necessary for being a successful TikTok maker. It is also another method to generate money on the platform, since big companies and advertisers like to sponsor artists who have a lot of engagement (likes and comments) on their videos.
As a result, your content must be something that people want to watch—whether it is a training video, a lip-sync video, or a dance video, you must establish an organic connection with your audience in order for them to engage more frequently.
Being honest not only stands out you from other active users, but it also enables influencers to build more personal connects with their followers. And, of course, marketers enjoy collaborating with such influencers since they can better connect with customers. In the end, it all comes down to the importance of interaction. Influencer marketing, like blogging with genuine content, can open up new options for both sides.
Earn money with your TikTok account today
TikTok is the most popular social media platform right now, and everyone who wants to be famous is posting there. The short-form video sharing algorithms is a huge hit among youngsters and allows you to showcase your skills to the world.
The platform created many success stories, and yours might be the next.
All you have to do is follow the proper instructions, and you, too, may benefit from all of that money.